I walked into a shoe store over the weekend.
And this clerk came up to me with a smile and a very simple question:
“Do you need any help?”
And what followed was one of those sessions where you find yourself sitting on a ridiculously low leather sofa, surrounded by boxes, tissue paper and random shoes.
Then periodically getting up to inappropriately stomp, tip-toe and even chassé around the store to test against all eventualities.
Anyway, I ended up buying a pair, and paid a lot more than I expected.
But here’s the thing: without the assistance, I would have left empty-handed.
That’s what I did in the stores before this one.
I walked in, looked around, and no assistance.
Sometimes I’d even see clerks standing in the most inconspicuous corners of the shop floor, going completely unnoticed.
Not this clerk.
He stood out.
And he reminded me of how simple customer-acquisition really can be:
Smile, and offer assistance.
It all starts there.
You’re never too advanced to follow the basics.