You arrive at your desk for a solid day’s work.
You’re all dressed up and ready, perhaps you’ve had to arrange childcare (or outsource their attention to the devices).
You’ve even brewed a hot cup of tea.
You fire up your laptop and open your browser.
You take a look at your calendar to see what’s happening today,
But disappointingly, all you see is white space.
So that repeating thought comes up in your mind again:
“What the heck am I supposed to be doing to get more business?”
So what do you do about it?
You turn to Google for answers, and here’s what you find:
On the surface this seems like really great stuff:
“Wow, look at all the ways I could get clients!”
But if you’ve ever read articles like this and tried following this advice, you’ll soon realise this:
There’s no way any sane person could do all of this stuff.
Not only will you totally exhaust yourself trying to manage all these different ways, but it’s also really ineffective.
Why?
Aside from the fact that many of these ways won’t work for your type of business,
It’s much better to do one thing well, than to dip your toes into 20 different things.
Think of it like this:
You’ll get a lot further by going 20 miles in 1 direction, than 1 mile in 20 directions, make sense?
That’s the reason I first take stock of the strengths and weaknesses of each client, before strategizing any kind of client-acquisition activity.
I’m very careful not to set them up for failure by giving them a strategy that they simply won’t be able to manage.
No doubt, they’ll get access to exceptional sales and marketing training and advice by working with me, but none of it will be of any use if it’s not something they could run with.
I’ll give you an example:
One of my clients is absolutely smashing it on Youtube – he’s literally generated over 500+ consultations since Jan, and filled his premium programs from a channel of only 2k subscribers.
Do I recommend he goes on Instagram?
No! That would be terrible advice.
Why should he, when he’s doing so well on this platform?
That’s why it’s important to plan your activity carefully and avoid generic advice.
It’s all about assessing what you’re good at, and where your very real limitations are.
So if you read this far, can relate to these struggles and feel like you need help figuring out what you should be doing each day to get clients and grow your business,
Then you should check out the free training I recorded recently.
It shows you how you can achieve more with less, and shares just 3 things you need to focus on to enroll higher-paying clients in your business.
If this can save even one person from burnout, and have them generously take care of their family through this training, then I would be doing a lot of good in the World.