You’ve gone right to the tip of the mountain, then you’ve just said: “Okay, well, that’s enough let’s go back home”…
At least get to the mountain top, plant your flag there and say “we did it!”
☝️ My response to a client’s strange behaviour on a recent call.
He shared lots of really valuable stuff, and made a super compelling case to hire him,
But when it came to asking for the next step: it was flatter than a can of soda left sitting for a week.
“And this is what I help you do… OK, now for questions!…”
What an anticlimax!
Coaching him through this, I was reminded of how many of us do the same thing.
We have no problem teaching, story-telling and solving problems but when it comes to the bit that counts (requesting action), we shy away and quickly switch topic:
Unknowingly creating an obstacle course for prospects to go further.
This can be seen throughout every stage of the customer journey and accounts for a huge proportion of missed opportunities.
Literally, the only ones left are where the prospect is determined enough to jump through hoops to figure out what to do next.
Lesson learned: make it easy for prospects to buy.
If you’ve been doing the same and want to be as confident with your ask as you are with providing “value”,
I invite you to watch this training video that I created to explain this and most importantly, the three core pieces you need to land clients who pay you premium rates.
It’s all explained in full details right here!