One of my group coaching clients messaged me the other day.
It was an apology.
Followed by “one of those messages” no business owner wants to see.
No reason given, just a request for confirmation that their subscription had ended.
I must admit I wasn’t expecting this.
Because I’ve witnessed just how much he’s grown over the last few months of joining.
So what did I do?
Cancel everything begrudgingly and send a discourteous reply?
No. Might have been easier, but a terrible disservice from me.
I called him up.
That’s what I teach.
He spoke; I listened.
Over an hour passed.
And by the end of the call, he enrolled into one-on-one coaching with me.
Buying more of my attention, and investing several times more than he was.
How did that happen?
Well, I didn’t call him expecting to “upsell” anything.
I was curious.
And above all, I was committed to his success, even more than him.
And he could tell.
So he borrowed from my confidence, and decided to keep going.
Even though he was doubtful he could “do it”.
Because that’s what it takes to build something that lasts.
A few decisions made on a tether of possibility over doubt.
And someone you can turn to who says “I see that for you, don’t give up!”
If you are curious what exactly I do, check out this training video that I created: